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The web page howbest.cn had the following on the web page, "Direct thermal printing is typically slightly less expensive but produces images that are less durable under difficult conditions." We saw that the website said " Gprinters goal is to provide efficient and cost ." It also said " Thermal Transfer printers is highly reliable and optimally designed for bar code label printing. Gprinter provides all the supports to succeed with your thermal transfer printing s. Price label marking, Item label marking, Jewelry label marking, Point of sale." The header had Label printer as the highest ranking optimized keyword. This keyword is followed by bar code printer, thermal printer, and thermal transfer printer which isn't as urgent as Label printer. The other words howbest.cn used was direct thermal printer. POS printer is included but could not be seen by search engines.